Growing new vehicle finance by 34%.
Vehicle financing is a competitive game and our client, one of the world’s premiere motor brands, offers several attractive solutions.
A channel sales incentive gave consultants the knowledge, confidence and motivation to drive market penetration across the board.
The challenge
- To grow finance, leasing, and insurance sales while creating stronger, more sustainable engagement with its channel network.
The results
- New vehicle finance penetration increased by 34% over 12 months.
- Used vehicle finance penetration increased by 53% within weeks of launch.
- Insurance products increased by 49% over 12 months.
- Top 5 achievers collectively earned nearly R800K.
