Doubling pricing compliance through a winning incentive program.
Achieving consistent pricing compliance across thousands of independent outlets is a complex challenge — especially in fragmented, high-variance markets.
In this case study, see how Achievement Awards Group partnered with HEINEKEN Beverages to design a targeted channel incentive program that made compliance aspirational, not punitive.
By combining clear rules, structured audits, and meaningful rewards, the program delivered measurable behaviour change at scale — doubling pricing compliance in just four months and setting the foundation for a sustainable, always-on model.
The challenge
- HEINEKEN Beverages needed to drive consistent pricing compliance across 7,000 independent taverns nationwide while building trust and encouraging sustainable behaviour change in a complex, fragmented trade environment.
The results
- 75% average compliance – up from 38% in previous years.
- The program demonstrated positive behaviour change at scale.
- Year 2 will increase the Extravaganza events to 6 – up from 2.
- Year 2 will extend the program to 7 months – up from 4 – with a view to making it “always on”.
