Taverns can play a crucial role in promoting customer and community safety – when they’re equipped with the right tools and knowledge.
By combining education, behavioural incentives, and real-world support, this responsible trading initiative empowered tavern owners to operate more responsibly and sustainably.
Through structured training, ongoing engagement, and clear compliance frameworks, the program didn’t just inform; it drove action. Tavern owners were equipped to meet regulatory standards, improve business practices, and create safer, more welcoming environments for their communities.
The result? Increased compliance, stronger accountability, and a measurable shift towards responsible trading — proving that when businesses are supported, meaningful change follows.
The challenge
- Improve responsible trading practices across independent taverns while encouraging regulatory compliance, safer customer experiences, and more responsible consumption behaviours.
The results
- Overall compliance improved significantly rising from 72% to 80% within 6 months.
- As part of a broader program, the Bansela campaign contributed to a reduction in crime hotspots, improving community safety.
- In recognition of their dedication and commitment to excellence, high-performing RT ambassadors collectively earned over R14m in prizes.
- The campaign won “Best Loyalty CSI Initiative” at the SA Loyalty Awards.
