Achieving an impressive accumulated return on investment of 178%.
When this leading South African integrated communications operator needed to counter growing competition, they rallied the sales might of 33 000 employees to help increase sales revenue, strengthen customer loyalty and reinforce market leadership.
The goals
- Increase sales through employee referrals, deepen product penetration, and strengthen customer loyalty by improving product knowledge and participation among non-sales staff.
The results
- The program produced an impressive 178% accumulated ROI.
- Initially conceived as a short term sales drive, the program proved to be so popular and effective that it was renewed and continued for a further three years.
